Levi's to Shift All Production Overseas

From: "Aftermath News"
Levi's to Shift All Production Overseas

GLOBALIST JOB EXPORT UPDATE

Voice of America - Sept 26, 2003

Levi's to Shift All Production Overseas
VOA News
26 Sep 2003, 13:07 UTC

Levi's jeans"
src="http://www.voanews.com/mediastore/promo_levis_jeans_26sep03_150_eng.jpg"
width=150 border=0Levi's jeansFamous jeans maker Levi Strauss & Company says
it will close its last manufacturing plants in the United States and Canada by
next March.
Officials from the San Francisco-based firm said Thursday nearly 2,000 jobs
will be lost because of the closures. The firm will shift its production to
foreign firms.
The Levi's brand is 150 years old and is accepted as the original blue jeans.
During the 1950's and 1960's, when the U.S. "baby boom" generation was growing
up, Levi's were in many Americans' wardrobes, but the brand has found less
appeal with today's youth.
The Levi Strauss company's chief executive officer, Phil Marineau, says that
in order to remain competitive, the company needs to focus on product design and
development, sales and marketing and retail customer relationships.
Levi's to Shift All Production Overseas

http://www.voanews.com/article.cfm?objectID=2F23DEA3-66BB-469F-BA7D0CC4E1125EA7

RELATED

Levi Strauss: North American jeans no longer fit company
San Francisco-based Levi Strauss & Co. is shifting all of its jeans making
away from the United States and Canada, eliminating about 2,000 jobs. Its jeans
will now be made by contractors in other countries.
http://sanjose.bizjournals.com/sanjose/stories/2003/09/22/daily52.html

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